WELLA / Spanish Heritage (Razzmatazz)
Wella introduced its new line of products Shock Waves in Razzmatazz. AP Productions brought the artists each of them developping a performance specially made for the occation:
- Graffiti: A painter specialized in graffiti painted live a recreation of the new logo
- Modern Dancers: A quartet of dancers choreographed a theme while which the new products were displayed
- Acrobatic Bicycles: the specialists rode a circuit between the audience and stopped by a Wella stylist who change their hairdressing.
